Like the “Speedy Kiwi” displayed on his race cars, New Zealand driver Bruce McLaren is in a hurry. In 1963, at the age of 26, he founded McLaren Motor Racing in order to race with his own cars and became one of the few manufacturer drivers. But the momentum was shattered by a fatal accident in 1970 in Goodwood. He was then studying a McLaren road car, the M6GT, which was not followed up. On the other hand, his F1 team will be one of the most victorious. It was not until 1992 that the first McLaren road, called... F1, was created at the initiative of Ron Denis, owner of the team.
At the time, the sector was populated by tiny structures, passionate, admittedly, but unable to meet the expectations of a modern owner. For us, maintaining a car is more than just an oil can or maintaining the load. It means understanding its market value, anticipating its mechanical weaknesses, insuring it, reselling it, looking for the next one, in short: digitizing the soul of your vehicles to predict the unpredictable.
Ten years after the arrival of the Huracán, Lamborghini is opening a new chapter. The naturally aspirated V10 bows out and gives way to a completely new mechanism: a hybrid twin-turbo V8, developed entirely by Sant'Agata. His name, Temerario, summarizes this transition well. Bold, assertive, and looking to the future.
The car is constantly evolving. If you think of supercars, from the Lamborghini Miura to the McLaren P1, you imagine pure speed, the roar of the engines and the sculpted lines for aerodynamics. However, another movement, more discreet but just as powerful, has changed the world of performance: the rise of sporty SUVs.
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