Brèves de passion - NEW
Unlike Pininfarina or Bertone, Giovanni Michelotti remains relatively unknown to the general public. Yet, he was responsible for designing hundreds of cars, including numerous Ferrari, Maserati, BMW, and Triumph models, as well as the Alpine A108, which later evolved into the iconic Berlinette A110. He is regarded as the most prolific automotive designer from the 1950s to the late 1970s. Fiercely independent and committed to creative freedom, he never accepted a permanent position, choosing instead to collaborate directly with manufacturers and major coachbuilders. He is famously credited with the saying: “A camel is a horse designed by a committee of executives.”
It all starts with a desire, which is sometimes long overdue. That Ferrari that you've been looking at for years, or that Porsche inherited from a loved one sleeping under a cover. The desire is there, but time is lacking. And it is often at this precise moment that Carsup makes history.
For twenty years, Porsche has been paving the way for its Heritage Design program, a 911 collection that highlights the great years of the brand. The Targa 4S Heritage Design Edition opened the ball with a tribute to the years 1950—60, followed by the Sport Classic and its double boss that revived the spirit of the seventies, then the Classic Club Coupe designed with Porsche USA. Today, the saga continues with the 911 Spirit 70, the third chapter in this story and limited to 1,500 copies. Not a timid evocation, but an assumed reinterpretation of the 70s in a contemporary 911, designed to combine heritage and modernity.
Buying or selling a luxury car should always be a source of excitement, never a constraint. However, the reality is often made up of tedious administrative procedures, endless searches, and uncertainties around the condition or history of a vehicle. It is precisely to eliminate these obstacles that Carsup designed its trading service: a fluid, comprehensive and rigorous support, where every detail is taken care of.
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