Brèves de passion - NEW
Ettore Bugatti is Italian. In 1909, he moved to Alsace, which was then German, to found his brand, which, in fact, would become French at the end of the First World War.
“Nothing is too beautiful, nothing is too expensive.” This is the motto of Ettore Bugatti, an inventor without a degree in a perpetual quest for beauty. Born in Milan in 1881 into a family of renowned artists, he is a perfectionist, visionary and aesthete. He built his first car with his own hands at the age of 19. He knows how to do everything, which will earn him the recognition of his workers. Everywhere, they call him “The Boss.” According to Bugatti, the irreproachable quality of a machine cannot be separated from its beauty.
At the time, the sector was populated by tiny structures, passionate, admittedly, but unable to meet the expectations of a modern owner. For us, maintaining a car is more than just an oil can or maintaining the load. It means understanding its market value, anticipating its mechanical weaknesses, insuring it, reselling it, looking for the next one, in short: digitizing the soul of your vehicles to predict the unpredictable.
Ten years after the arrival of the Huracán, Lamborghini is opening a new chapter. The naturally aspirated V10 bows out and gives way to a completely new mechanism: a hybrid twin-turbo V8, developed entirely by Sant'Agata. His name, Temerario, summarizes this transition well. Bold, assertive, and looking to the future.
The car is constantly evolving. If you think of supercars, from the Lamborghini Miura to the McLaren P1, you imagine pure speed, the roar of the engines and the sculpted lines for aerodynamics. However, another movement, more discreet but just as powerful, has changed the world of performance: the rise of sporty SUVs.
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