Genius, artist, a bit naive and sometimes proud, Ettore Bugatti, then at the height of his fame, presented his superlative car in 1927: the Type 41. The one that will be nicknamed Royale, he intended it for kings and it cannot be compared to any other car. The technical success of the project is only equalled by the commercial failure that will follow. Despite the 200 km/h promised by the 300 hp of the huge engine, the enormity of the Royale and its price (2 to 3 times that of a Rolls!) will only seduce 3 buyers including no king. Worse, of the 6 Royales manufactured, 3 will remain unsold.
Since its creation by Jean Rédélé in June 1955, in the streets of Dieppe, the brand with the “A” arrow has never stopped fighting to become a reference in French cars on a global scale. Although its history has not always been linear, Alpine is now celebrating its 70th anniversary with festivities worthy of the event. A look back at the history of the brand.
Some cars are not made to go fast. They are made to stand the test of time. Classic cars don't have to be owned: they respect each other. We welcome them as we welcome a heritage. Because what they represent goes far beyond their silhouette or their mechanics: they are works of art in motion, witnesses of an era, living fragments of our automotive heritage.
There are engines that you don't forget. Mechanics whose melody resonates far beyond the road. At Lamborghini, the naturally aspirated V10 is one of them. Born with the Gallardo in 2003, extended by the Audi R8 in 2009, then enhanced with the Huracan in 2014, this iconic block has accompanied more than twenty years of automotive passion. Today is the end of a cycle. And for its last dance, Huracan is bowing out with an ultimate version: the STJ.
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