Brèves de passion - NEW
The release of the DS at the Paris Motor Show in October 1955 had the effect of a bomb. Everything is new and 20 years ahead of schedule. Competition is instantly out of fashion. But the first customers will live hard the experience of this concentration of technical innovations, one after another. For months, the factory was forced to take over all the DS one by one in order to make the numerous necessary modifications. However, this is only a relative disaster in the face of the success of the magical DS. From the first day of the show, 12,000 orders had been registered!
Since its creation by Jean Rédélé in June 1955, in the streets of Dieppe, the brand with the “A” arrow has never stopped fighting to become a reference in French cars on a global scale. Although its history has not always been linear, Alpine is now celebrating its 70th anniversary with festivities worthy of the event. A look back at the history of the brand.
Some cars are not made to go fast. They are made to stand the test of time. Classic cars don't have to be owned: they respect each other. We welcome them as we welcome a heritage. Because what they represent goes far beyond their silhouette or their mechanics: they are works of art in motion, witnesses of an era, living fragments of our automotive heritage.
There are engines that you don't forget. Mechanics whose melody resonates far beyond the road. At Lamborghini, the naturally aspirated V10 is one of them. Born with the Gallardo in 2003, extended by the Audi R8 in 2009, then enhanced with the Huracan in 2014, this iconic block has accompanied more than twenty years of automotive passion. Today is the end of a cycle. And for its last dance, Huracan is bowing out with an ultimate version: the STJ.
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