It all starts with a simple trip.
We are in 2004. At the age of nine, Samuel Lelarge took a seat in an exceptional car. At his side, Frédéric Lasnier, a passionate collector. A moment that seems trivial, but which will become a founder. The sound of the engine, the sculpted lines of the body, the unique aura of this car... A revelation. That day, a passion was born. And with it, an idea: to make the car much more than a business of engines. Make it an art of living.
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In 2019, Samuel was 23 years old. The age of discovery of the professional world, of projects that are taking shape. With Frédéric always at his side, he founded Carsup in Orléans. Their objective is clear: to simplify the lives of owners of sports and classic cars through high-end concierge services. Not just storage. A complete ecosystem, designed to meet all requirements with rigor, clarity and attention to detail.

From the start, the promise seduced. Carsup doesn't just keep cars warm: it accompanies them every step of the way. Maintenance, aesthetics, transport, event logistics... Each service is part of a fluid journey, managed via a mobile application developed in-house. The customer is in control, without the constraints.
Behind each request, a passionate professional. A trained, attentive Area Manager who knows each car, each use, each habit. All this, in secure and adapted spaces, designed as real settings, in Paris, Bordeaux, Lyon, Brussels, Geneva, London...

But Carsup goes beyond service. It is a community, a link between enthusiasts. Private rallies, circuit days, confidential events... The car is becoming a pretext for sharing, for collective emotion. Because owning an exceptional car is also experiencing something rare.

Today, Carsup manages more than 1,600 vehicles in 12 cities and 4 countries, with a team of 50 employees. But the essential remains intact: this spark of childhood, this amazed look at a rare car, still guides each step of the company.
Carsup is a different way of experiencing the car. With elegance, simplicity and passion.
And that is only the beginning.

Our analyses for FamiliesUp are very much aimed at correcting the “influenced” image that our customers have of the markets. Many people, including in finance, now have a job that consists not in getting paid for the accuracy of their analyses or their market position... but in terms of the number of clicks and what advertisers will pay for the buzz they generate. But in economics, reality always takes its revenge in the end. We are watching. I am offering you a short trip over 50 years and five continents to better understand where we are after more than a month of war.
Since its creation, Bugatti has been one of these key brands in the automotive world. And although the path has not always been the easiest, it is clear that the brand is doing at its best. So much so that a new program, parallel to classical production (and yet already so elitist), is emerging: Solitaire. A unique model produced according to the request of a customer, infinite customization and a breathtaking result. After the Bugatti Brouillard, here is the Bugatti F.K.P. Hommage.
Like the biggest manufacturers of supercars, who test their prototypes on long roads and tracks reserved for the occasion, Mach 1 is a unique moment in a year, sometimes in a lifetime, which allows you to explore the full potential of your exceptional car, without any limits. After two successful editions in 2022 and 2024, Mach 1 is back, even more successful.
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