It all starts with a simple trip.
We are in 2004. At the age of nine, Samuel Lelarge took a seat in an exceptional car. At his side, Frédéric Lasnier, a passionate collector. A moment that seems trivial, but which will become a founder. The sound of the engine, the sculpted lines of the body, the unique aura of this car... A revelation. That day, a passion was born. And with it, an idea: to make the car much more than a business of engines. Make it an art of living.
In 2019, Samuel was 23 years old. The age of discovery of the professional world, of projects that are taking shape. With Frédéric always at his side, he founded Carsup in Orléans. Their objective is clear: to simplify the lives of owners of sports and classic cars through high-end concierge services. Not just storage. A complete ecosystem, designed to meet all requirements with rigor, clarity and attention to detail.
From the start, the promise seduced. Carsup doesn't just keep cars warm: it accompanies them every step of the way. Maintenance, aesthetics, transport, event logistics... Each service is part of a fluid journey, managed via a mobile application developed in-house. The customer is in control, without the constraints.
Behind each request, a passionate professional. A trained, attentive Area Manager who knows each car, each use, each habit. All this, in secure and adapted spaces, designed as real settings, in Paris, Bordeaux, Lyon, Brussels, Geneva, London...
But Carsup goes beyond service. It is a community, a link between enthusiasts. Private rallies, circuit days, confidential events... The car is becoming a pretext for sharing, for collective emotion. Because owning an exceptional car is also experiencing something rare.
Today, Carsup manages more than 1,600 vehicles in 12 cities and 4 countries, with a team of 50 employees. But the essential remains intact: this spark of childhood, this amazed look at a rare car, still guides each step of the company.
Carsup is a different way of experiencing the car. With elegance, simplicity and passion.
And that is only the beginning.
No less than twelve years after the presentation of the P1, McLaren is back in business and offers us a variation in line with its most beautiful supercars: the W1. While some will find meaning in the presence of the W (Woking, Winner...), we will focus on the obvious correspondence with the F1 and P1. McLaren does not do things by halves and reveals here the most powerful car in its history, and much more. Ferrari just has to be careful.
No two cars are the same. And behind every wheel, passion is expressed differently. Some people see their car as a daily companion, others as a jealously preserved collector's item. This is why we have made tailor-made much more than a promise: it is our way of being, on a daily basis.
Just one week after the long-awaited reveal of the new McLaren hypercar, a replacement for the legendary P1, Ferrari is offering a nice surprise to all of its fans. Much more than a new iteration of Ferrari expertise, the latest one is a concentrate of history, performance, innovation and brutality. This is the F80.
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