It all starts with a simple trip.
We are in 2004. At the age of nine, Samuel Lelarge took a seat in an exceptional car. At his side, Frédéric Lasnier, a passionate collector. A moment that seems trivial, but which will become a founder. The sound of the engine, the sculpted lines of the body, the unique aura of this car... A revelation. That day, a passion was born. And with it, an idea: to make the car much more than a business of engines. Make it an art of living.
In 2019, Samuel was 23 years old. The age of discovery of the professional world, of projects that are taking shape. With Frédéric always at his side, he founded Carsup in Orléans. Their objective is clear: to simplify the lives of owners of sports and classic cars through high-end concierge services. Not just storage. A complete ecosystem, designed to meet all requirements with rigor, clarity and attention to detail.
From the start, the promise seduced. Carsup doesn't just keep cars warm: it accompanies them every step of the way. Maintenance, aesthetics, transport, event logistics... Each service is part of a fluid journey, managed via a mobile application developed in-house. The customer is in control, without the constraints.
Behind each request, a passionate professional. A trained, attentive Area Manager who knows each car, each use, each habit. All this, in secure and adapted spaces, designed as real settings, in Paris, Bordeaux, Lyon, Brussels, Geneva, London...
But Carsup goes beyond service. It is a community, a link between enthusiasts. Private rallies, circuit days, confidential events... The car is becoming a pretext for sharing, for collective emotion. Because owning an exceptional car is also experiencing something rare.
Today, Carsup manages more than 1,600 vehicles in 12 cities and 4 countries, with a team of 50 employees. But the essential remains intact: this spark of childhood, this amazed look at a rare car, still guides each step of the company.
Carsup is a different way of experiencing the car. With elegance, simplicity and passion.
And that is only the beginning.
There are engines that you don't forget. Mechanics whose melody resonates far beyond the road. At Lamborghini, the naturally aspirated V10 is one of them. Born with the Gallardo in 2003, extended by the Audi R8 in 2009, then enhanced with the Huracan in 2014, this iconic block has accompanied more than twenty years of automotive passion. Today is the end of a cycle. And for its last dance, Huracan is bowing out with an ultimate version: the STJ.
For 20 years, the Swedish brand whose name we can't pronounce has continued to impress us with its innovations. Led by Christian von Koenigsegg, it is now part of the very limited circle of manufacturers capable of producing the most advanced hypercars in the world.
Since its creation, Carsup has worked alongside enthusiasts to simplify the management of sports and vintage vehicles. Over the years, one observation has emerged: managing an exceptional car requires much more than availability. It is a matter of expertise, precision and foresight. Between maintenance deadlines, beauty treatments, transport needs or mechanical contingencies, the mental load can quickly increase. To meet this challenge, Carsup goes further in providing support and offers an application designed to centralize, monitor and manage every aspect of your car, wherever you are.
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