At the beginning of the sixties, Lee Laccoca, vice president of Ford, made 3 observations. The US market is invaded by European sports cars, baby boomers will soon be driving and customers are eager for personalized cars. The answer will be the Ford Mustang in 1964. Suggestive style and long hood, simple and inexpensive in the basic version, it offers each customer the opportunity to create their Mustang à la carte with a multitude of options. A great success as well as the success of well-thought-out marketing!