At the beginning of the sixties, Lee Laccoca, vice president of Ford, made 3 observations. The US market is invaded by European sports cars, baby boomers will soon be driving and customers are eager for personalized cars. The answer will be the Ford Mustang in 1964. Suggestive style and long hood, simple and inexpensive in the basic version, it offers each customer the opportunity to create their Mustang à la carte with a multitude of options. A great success as well as the success of well-thought-out marketing!
Certaines histoires paraissent parfois invraisemblables. Une chose est sûre, l’histoire de DeLorean en est un parfait exemple, à tel point que Martin Scorsese aurait pu la porter à l’écran. De ses débuts dans la vie active avec ses premiers postes chez General Motors, à la fermeture de son entreprise tout récemment créée, John Z. Delorean a brillé tant par son génie que par son étonnant caractère. Son histoire et celle de sa marque, peu connues dans leurs détails, méritent de s’y attarder quelque peu. Un retour en arrière s’impose pour prendre la mesure d’une histoire pour le moins… hors du commun.
Even before it enters the concierge desk, your car has already found its place in the Carsup universe. Not only in one location, but at the heart of evolving knowledge: a knowledge base that connects mechanical passion to technical rigor, data to humans.
Passing the mythical 500 km/h mark is not just a question of speed. It is a challenge that involves the most advanced engineering, the most sophisticated aerodynamics and a detailed understanding of the physical forces that are exerted at these mechanical altitudes. For two decades, a handful of manufacturers have been competing on this extreme terrain: Bugatti, Koenigsegg, SSC, and more recently the Chinese giant BYD with its Yangwang division.
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