Brèves de passion - NEW
In September 1963, Porsche unveiled the 901, its first true innovation since the 356. That’s when Peugeot stepped in, asserting its exclusive rights to three-digit model names with a zero in the middle—trademarked before World War II. Strangely enough, Peugeot had never enforced this rule before, nor has it since. The real reason? The Peugeot family had not forgotten the 1940 requisition of their factories, followed by the near-total looting of their industrial equipment in August 1944. The names behind these actions? Ferdinand Porsche and his son-in-law Anton Piëch. Wishing to avoid reopening old wounds, the Porsche family swiftly complied with Peugeot’s request, renaming the model 911—a name that went on to become legendary.
Since its creation by Jean Rédélé in June 1955, in the streets of Dieppe, the brand with the “A” arrow has never stopped fighting to become a reference in French cars on a global scale. Although its history has not always been linear, Alpine is now celebrating its 70th anniversary with festivities worthy of the event. A look back at the history of the brand.
Some cars are not made to go fast. They are made to stand the test of time. Classic cars don't have to be owned: they respect each other. We welcome them as we welcome a heritage. Because what they represent goes far beyond their silhouette or their mechanics: they are works of art in motion, witnesses of an era, living fragments of our automotive heritage.
There are engines that you don't forget. Mechanics whose melody resonates far beyond the road. At Lamborghini, the naturally aspirated V10 is one of them. Born with the Gallardo in 2003, extended by the Audi R8 in 2009, then enhanced with the Huracan in 2014, this iconic block has accompanied more than twenty years of automotive passion. Today is the end of a cycle. And for its last dance, Huracan is bowing out with an ultimate version: the STJ.
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